Stephen Curry’s Golden State Warriors no. 30 jersey is NBA’s most popular this year.

Curry’s No. 30 Golden State Warriors jersey has officially surpassed LeBron James’ No. 23 Cleveland Cavaliers jersey as the league’s most sought-after based on’s sales figures from April 2015 to June 2015, per Antonio Gonzalez of The Associated Press (via

It’s really a reflection of the paradigm shift in the NBA: Prior to this season, James had been in the NBA Finals for four straight years with the Miami Heat and won two NBA titles during that stretch.

Now that the Golden State Warriors are 2014-15 NBA champions, this latest development should come as no surprise.’s Rusty Simmons says Golden State sold the most number of NBA merchandise in the 24-hour aftermath they won the NBA title earlier last month.

The Warriors shattered the previous record held by their in-state and division rivals, the Los Angeles Lakers, by more than 100 percent. The Lakers established the old record after they won the NBA championship in 2010, per

Golden State also killed it as far as online merchandise purchases were concerned.

Simmons stresses the Warriors’ online sales in the 24 hours after they beat the Houston Rockets in the Western Conference Finals were more than what they earned selling online merchandise in March, April and May combined.

Golden State even sold out its 1,500 Western Conference champions hats in just two hours after it eliminated Houston, per

For his part, Curry led the Warriors to a franchise-record 67 wins and their first NBA title in 40 years. What’s more is won the 2014-15 NBA MVP Award, per The Associated Press.

As if these weren’t enough, Curry amassed the most number of votes in the 2015 NBA All-Star Game in New York City. He also won the three-point shootout, Gonzalez stresses.

Now, he has the NBA’s top-selling jersey.

The Associated Press report stresses Curry, who has played for the Warriors since 2009, has never changed jerseys, a factor in increasing sales.

When James signed with the Miami Heat five years ago, he changed his jersey number to 6. He is on his second tour of duty with his hometown team, the Cleveland Cavaliers, per The Associated Press.

Curry’s Golden State teammates, shooting guard Klay Thompson and swingman Draymond Green, check in fifth and 15th, respectively, in’s latest figures, per Gonzalez.

Thompson, Green and Cavaliers backup point guard Matthew Dellavedova (14th) all made their debuts in’s Top 15 jerseys. Bleacher Report’s Howard Beck tweeted out the complete list of the NBA’s Most Popular Top 15 Jerseys on June 30:

As for NBA team merchandise sales, the Top 10 are as follows, per Gonzalez:

  1. Golden State Warriors
  2. Cleveland Cavaliers
  3. Chicago Bulls
  4. Los Angeles Lakers
  5. San Antonio Spurs
  6. Houston Rockets
  7. Los Angeles Clippers
  8. Oklahoma City Thunder
  9. Boston Celtics
  10. Miami Heat


The Parting Shot

As previously mentioned, Stephen Curry topping NBA jersey sales for the months of April to June represents a massive paradigm shift in the NBA.

Nobody would ever have thought Curry would pull this off. If you thought Curry could have surpassed LeBron James in terms of NBA merchandise sales a year ago, you’re crazy.

Back then, James was the undisputed king when it comes to this area. He had the charisma, the personality and the NBA title rings to back up his claim.

How times quickly change.

It wasn’t just Curry winning the NBA title this past season which enabled him to overtake James in jersey sales. Curry topping the NBA’s latest jersey sales chart is a culmination of everything he did during his unforgettable 2014-15 NBA season.

The franchise record 67 wins.

The most number of votes in the 2015 NBA All-Star Game.

Winning the three-point shootout.

Earning his first NBA MVP Award.

Winning his first NBA title was the kicker. Would Curry have been No. 1 on the NBA’s jersey sales list had the Warriors lost to the Cavaliers in the NBA Finals?

No. James would have retained his crown in the NBA merchandise department.

However, Curry would have been right up there. Second, perhaps.

Curry’s jersey being proclaimed the league’s top-seller is really a reflection of what your typical NBA merchandise consumer associates with: winning.

No more, no less.

You can very well bet the cities and states which don’t have an NBA team will have a large Curry and Warriors following by now.

Majority of buyers from other countries—which should account for a large percentage of overall NBA merchandise sales—must be Warriors fans, too.

It’s not hard to fathom Curry coming out on top with the NBA’s top-selling jersey again in 2016 if his Warriors win their second NBA crown.

If Golden State does not win next season’s NBA title, it’s pretty much safe to say Curry will still be in’s Top 10.

Why? Consider his choir-boy looks, his endearing personality and the accolades. Plus, Curry’s got game. His 37-point explosion against James’ Cavaliers in Game 5 of the 2015 NBA Finals is just a small sample.

Stephen Curry has definitely made his mark in the NBA. Give him some more time, and he can make a case for the Naismith Memorial Basketball Hall of Fame once his playing days are up.


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